Referrals can be the most powerful method of developing new business for professionals. Unfortunately, few professionals get as many, or as high a quality of referrals as they need.
Even though we know that referrals work, many of us hesitate. We’re worried that asking for a referral might damage the relationship we have with a client or contact. Or we’re embarrassed about asking: it “feels like begging”.
When we do ask for referrals, we’re not sure how to phrase it to maximise our chances of getting a referral, or when the right time to ask is.
The Referral Masterclass webinar will help you overcome these issues and become a “Referral Magnet”.
In the 90 minute Referral Masterclass webinar participants will learn:
- Why most people feel uncomfortable asking for referrals – and how to overcome this
- The “Referral Formula”: the four key factors that drive your ability to get referrals
- How narrowing your focus can significantly increase your referrals
- Why simply asking for a referral doesn’t work
- The critical nature of timing in referral generation
- How to motivate clients and partners to give you a strong referral
- How to map and understand referral networks to know who to target as a productive referral partner
- The importance of creating offers to make referral giving a “win-win-win” for your referrers
- The importance of nurturing relationships to become a “referral magnet”
- How to turn your referral strategies into action to deliver results
Each webinar includes 90 minutes of training. Participants can attend the webinars live and/or watch recordings (video and mp3 audio). Live attendance has the advantage of allowing participants to ask questions and interact with the trainer.
The Referral Masterclass webinar costs £50 + VAT per person to attend. Alternatively, a “site licence” allows unlimited attendees at a single location to watch and participate in the webinar for £150 + VAT.
* For solicitors, each webinar counts for 90 minutes of Solicitors Regulation Authority accredited CPD. To qualify for CPD, participants must attend the live session and register their name for SRA record keeping purposes *